Learn How To Create Actionable Customer-Centric Mobile Marketing Campaigns

In 2015 PEW Research studied the smartphone habits of American adults. This intuitive study revealed that 46 percent of American adults say they "can't live without their smartphone." In 2015 eMarketer also conducted a study on smartphone usage and the predicted impact of mobile advertising. eMarkter's report unveiled that by 2017 over 59 percent of digital search ad dollars will be spent marketing on mobile devices, including smartphones and tablets. These statistics show that mobile marketing is no longer a passing trend. It is a consumer-centric marketing effort that should be viewed as a chance to speak directly with your intended consumer by making a lasting connection.

5 Tactics To Create Easy-to-Implement Customer-Centric Mobile Marketing Campaigns

1) Tell a story through your blog -- Customer-centric marketing efforts should focus on involving your customers with the story of your brand. Your mobile marketing efforts will need to create mobile-friendly blog posts that can be read in three minutes or less. These blog posts should encourage people to share, like, and comment on what they've just read.

2) Begin a social media conversation -- Social media conversations are a great way to create customer-centric mobile marketing efforts that focus on a customer's willingness to become involved with your brand. These conversations can also be a great starting point for you to share your latest campaign efforts. Whether it is sharing a new blog post, discussing the merits of a recently published white paper, or promoting your company's latest sale or discount, social media is the perfect platform to appeal to your customers. Be sure to encourage customers to comment by asking questions and don't forget to reply when someone does leave a comment.

3)Design mobile-specific email or SMS marketing campaigns -- Promotional content should focus on the customer and his or her potential needs. The customer doesn't want to be disappointed when they open a SMS or email message. Instead, the customer wants to see something of value. When you are crafting your promotional messages remember that nothing is more valuable than the customer's time. Messages that are succinct and add value are more likely to receive a positive reception.

4) Analyze metrics and make sure that your customers are happy -- Building a successful customer-centric mobile marketing campaign will require you to analyze a few key performance indicators. Ask yourself the following types of questions: how valuable are my customers; how can I attract more like-minded customers; how do I keep customer coming back? The common factor of the aforementioned questions is determining if your customers are happy. If your customer is happy then you know that your customer-centric approach is working. If your customers are dissatisfied, then you need to quickly adjust your efforts so that you don't lose your customers to a competitor.

5) Use proven marketing technology tools -- The right marketing technology tools will help you to gain valuable insights into your gathered customer data. In addition these tools can be used to help you automate certain processes, such as an automated "thank you for your inquiry" response that is designed to let the customer know that their request was heard, and that a company representative will assist them shortly. Marketing automation tools can also be used to deepen customer relationships and improve your customer communication strategy.

The Bottom Line

When it comes to customer-centric mobile marketing campaigns, the customer should always come first. Online sellers, retailers, and service providers need to put an emphasis on customer-centric strategies if they want to truly leverage the power of mobile marketing. By creating customer-centric mobile marketing campaigns you can help your organization create loyal brand ambassadors, build new customer relationships, and increase your ROI.
 

Author Biography 
Sophorn Chhay - Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.

Reason behind Flipkart takes U-turn on app-only strategy & Launches Flipkart Lite

A couple of months back, it was all over the place. Everyone was discussing about it. Be it tech websites or blogs or newspapers or News Channels, all these primary sources debated on the information dispersed that Flipkart, one of the most sorted and trusted online shopping portals, was all geared up for app-only and quit desktop version. Does foraying into an app-only format make sense? It was debated all over with mixed reactions and feedbacks.

App-only: New face of e-commerce

There are no two opinions saying that the Internet usage has increased manifold in the recent past in the country. Ditto the consumption of smartphones. According to reports, Flipkart is getting 70-75% of its total traffic from its mobile app. This was the primary and the most obvious reason behind the idea. Majority of population in India access the internet through smartphones. Yes, we agree that most of the population in India spend their time using their smartphones. Installing an App is always a help. Smartphones is the new face of e-commerce in the near future. Undoubtedly. You can get prompt and immediate alerts and offers on the go. Whether you are vacationing or you are watching a much awaited movie in the cinema hall, you will get best deals and offers instantly on your smartphone.

Revamped mobile version "Flipkart Lite"

Flipkart did the same with Myntra after acquiring it. As per the announcement made, Flipkart should have gone app-only shopping website by September this year, but it did not happen (so far). Moreover, Flipkart has now re-launched their old mobile site in a new bottle and named it ‘Flipkart Lite’. It will be accessible only via Google Chrome on Android phones. Why Now? What made them to do so? Are they planning to shelve their app-only platform idea? Let's put a light on it. But before going any further, it is necessary to understand why they chose only app based platform keeping in mind the stiff competition from other online shopping portals in India.

Instead of going app-only, Flipkart has now reframed its old picture and tried to give it a better and richer look. Recent reports suggest that Flipkart’s new mobile version is built with Google’s input. Google has been trying crawling mobile sites but could not do so effectively. This renovation comes with some cool features - option to add the Flipkart Lite page to the homescreen on chrome for better accessibility.

Switching back to m-version. Why?

For beginners, who just started using smartphones (especially middle aged people), it would be so difficult for them to surf and buy products using apps. Limited storage space and continuous internet data consumption - these two smartphone problems usually faced by most of the smartphone using population. Such problems will be solved with the site's mobile version. A smartphone user can access to the mobile site as per its convenience and with limited data consumption.

After converting Myntra into app-only format, the company witnessed the dip of 10% in their next sales figures. It is evident that there are chunks of people in India who still wants to buy products online using laptops or desktop. Browsing through desktop and laptop helps you making better buying decision. Thanks to bigger screen and better image quality. Flipkart has 25% of its total consumers are still using traditional ways to shop online - Computers. Taking a risk of losing 25% of sales is a nightmare for any company.

We understand and agree that a smartphone user (or an App) user can get prompt push notifications, customized offers. But restricting online shoppers to just apps is too risky.


Note: If you are looking for flipkart coupons & offers which are valid on desktop, Flipkart-Lite & Mobile App, here is list of all offer: http://33coupons.in/flipkart-today-offers.

What’s New on the iPhone 6S

Image Source http://goo.gl/XNosfH 

The latest Apple product is being released, and Mac lovers have been lining up to get their hands on the iPhone 6s. So what makes this product so special? Besides the expected software updates and advanced Touch ID, faster 4G and Wi-Fi connections, a sleeker design with a rose gold finish and of course iOS9; what are some of the new features that iPhone-fanatics can look forward to? Since Bend-gate there have been speculations regarding just how durable the latest iPhone will be. Apple have addressed this and have engineered a new alloy of 7000 Series aluminium, the same used in the aerospace industry, to ensure your phone won’t bend in your pocket. But that’s not all they have to offer.

See some of the top new specs below:

3D Touch

This is perhaps the most exciting of the new features of the iPhone 6S. This revolutionary technology combines software and hardware to bring a new dimension of functionality to using your phone. As well as the now familiar touch gestures like Tap, Swipe and Pinch, 3D Touch introduces what Apple refers to as “Peek and Pop”. Basically, with 3D Touch your phone registers how much pressure you put on your screen. If you select an icon/message/web page, it will open or Peek out; so you get an idea of what it contains. If you want to go into that web page or message you just have to press a little harder and it will “Pop” open. It also enables the user to make even shorter shortcuts to the camera, messaging and map apps from the home screen. Seeing Apples iPhone 6S in action, it appears to be a sleek transition and one which makes the phone that bit more covetable to this tech-loving writer.

Breath-taking New Camera

The camera in the iPhone 6S has 12 megapixels and the shots it takes are absolutely stunning. It’s clearer than my own vision. Apple claims that a camera this good won’t need re-touches or filters on photos – although I doubt that will stop all the Instagrammers out there. If anything, this will just step up their game. The new iPhone can also take videos four times 1080p meaning your videos will look like something from the silver screen, in the palm of your hand.

Do you take a lot of selfies? The front facing camera – for Facetiming and selfie-taking – is high definition 5 megapixels. All the better to see yourself with. The iPhone 6S also has a new function: Retina Flash, a flash three times brighter than the previous generation. This, combined with Apple’s True Tone Tech, allows you to have perfectly lit selfies no matter where you’re taking the photo. 

Live Photos

As well as having a crisp and clearer shot, the iPhone 6S also enables the user to take Live Photos, literally capturing a moment in time just before and after you take the photo, with movement and sound. Like sleeker gifs if you will. You can activate the live photos simply by selecting a photo and you can also view them on your other Apple devices, and share them around.

Computer-Like Performance

The iPhone 6s is run by a 64-bit A9 chip. This chip empowers the iPhone 6S which 70% faster CPU (than the previous iPhone) and 90% GPU; meaning you can enjoy games, apps and videos with far better results. Apple goes for far as to say that it is as immersive as playing a video-game on your desktop or game console.

So, will you be lining up with the rest of them to get this beauty?



Authors Bio:
Orlaith Costello writes for The PC Doctor, a fan of all things tech-related, she’s had a keen interest in IT and programming since the age of 8. Nurtured from a young age she has shares her opinions on IT news, smartphones, apps, or Google’s latest updates.

Guest Posting - How Can They Affect With The Growth Of Your Business

When you create a website for your company or business or even a store, your main goal is to create enough traffic to your webpage. Instead of trying to create a wonderful online page without any help, taking assistance from the guest bloggers will be the best way to enhance the traffic to your website.

There are many benefits from opting for guest blogging that are listed below.

Helps you with Establishing Credibility and Expertise

The products that are promoted on your website will usually be frowned upon, if it is not advertised in the right manner. Hence, it becomes necessary that you share its incredible features and other such useful information with your audience, instead of sticking with a product promotional tone.

Since the blogs will be from someone who is from the outer circle of your advertising department, their main focus will be to use the right tone that can grab the attention of the visitors. Hence, they focus on using right pitch, which might not generate enough advertisement at the beginning weeks, but can guarantee with leaving behind strong impression on every visitor approaching your website.

Right tone in the blogs and promotional articles about any product is the best way to stay fresh for longer months in the mind of your target customers. This might even enhance the chances of making your product, the most opted one in the market.

Helps your Products with Creating Right Backlinks, and In-turn Enhances Search Rankings

The main focus of any best known SEO strategy is to increase the ranking in the list of most visited links, in any search tool. The more your website gets inbound links with excellent information, the higher the ranking of your search engine reaches in the list.

Usage of right keywords is the main source of generating traffic. With the help of internal links and a garnish of some short bio, the guest post can surely create the right type of “anchor text”, as required in guiding the visitors directly to your website. With the increase of shared guest posts related to your product in your blog, you can expect some blogs that wish to back link with your webpage.

Helps to Enhance the Audience Circle for your Product

With the help of guest blogs, you can easily visit the website of other site’s audience. The right tone usage in the guest blogs can guarantee with making your website visible to almost every visitor, looking for similar kind of products.

You can find many website that welcomes millions of visitors almost all the times. By using such web links as the source, you can generate enough traffic, with constant introduction of something new to learn about your product. Always remember that using the same information or advertising blog in all websites might even reduce the number of visits to your webpage.

Helps you with Enhancing Industry Connections

The best way to generate higher traffic is not only to buy guest posts, but also to keep connections with the other industries. Appearance of such blogs in some well reputed bloggers site has its own way of making your product famous.